Young, loud and proud, grid mobile is the latest kid on the competitive telco block in the +65. No contract? Yawn. A free
mobile plan? Keep talking. With bill rebates, cashback and merchant offers, grid mobile is the MVNO that dares to say they
pay subscribers to live larger.
The #mintmymobile launch campaign takes huge creative licence to be equally audacious, daring and playful. Bending advertising conventions to enter the market with a bang, it kicks things off with a contest to win a lifetime free mobile plan.
And it’s been so much fun seeing what people will do for it. And things just gets even crazier from there.
